For Creative Artists

The Creativity Workshop is one of the only workshops that works with all kinds of creative artists in the same class. Our participants find this approach stimulating, refreshing and extremely helpful. We can work across the artistic spectrum because we have developed exercises that evoke the universal and the archetypal and we focus on the artistic process, rather than any one specific product. We are one of the few workshops that focuses wholly on helping creative artists understand, explore and immerse themselves in their own unique vision. We believe that a supportive, non-competitive environment is most conducive to inspiring artists to explore that vision.

Our techniques and exercises are geared to helping creative people reclaim or expand their sense of experimentation, wonder, and fun. Great artists have always been extremely playful in their work. The Creativity Workshop emphasized the importance of fun and playfulness in any artistic endeavor.

People working in creative fields need time to tune into their mischievous side or they risk their work getting cautious and stale. Professional creatives need to keep their creative juices flowing regardless of the constraints of the marketplace. Our exercises in guided visualization, automatic writing and drawing, team writing, mapping, photography, memoir and creative writing, storytelling, collage and sense perception will take your mind ‘off message’ just enough to open up to powerful new images and ideas that can serve that message even more effectively.

Class time is divided between experiential exercises, teachers’ talks, and individual and group work. Class atmosphere is nurturing, inspiring, and fun. Many people have found The Creativity Workshop to be a life-changing experience.

Here is what creative artists have to say about their Creativity Workshop experience.

“Thank you for the great, great inspiration and fun of The Creativity Workshop. It helped me get a whole screenplay done. It was great for me and my film directing students. I don’t think I’ve ever seen them so happy.”

Doris Doerrie, Award winning Filmmaker of Men (Munner), Professor, Munich Film School, Germany


“I wrote my first published memoir because of this class. The instructors are magicians! They gently pushed us into discovering our unique creativity.”

Carroll Blue, Author of “The Dawn at my Back” and Professor Emerita of Film Studies, San Diego State University, CA

“Shelley and Alejandro are truly masters of creativity exploration. They guide you on a most amazing journey of yourself. Under their skillful navigation, the cramped, stress-laden adult attitudes that you arrive with seem to melt away. They are replaced with the precious gift of childlike wonder for the world and all she holds. Your creative self spills out with a giggle. Oh, what joy to feel the beauty of the world and to honor your own creative self!”

Sheri Matascik, Composer, Associate Professor of Music, Maryville College, PA


“The Creativity Workshop in Florence opened up new ways for me to paint. I also made new and wonderful friends. The instruction is superb!”

Vera Eisenberg, Painter, Buenos Aires, Argentina


“The class’s spirit of spontaneity gave me energy. Achieving results in a playful way helped me believe in my imagination!”

Claudine Merkel, Dancer/Choreographer, Munster, Germany

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