Florence Florence Florence Florence
March 26 - April 1, 2015 9 AM to 12:30 PM each day

The Creativity Workshop in Florence

Register NowEarly registration: $150 off if you register by December 15, 2014.


Florence

Program Overview

  • The Creativity Workshop in Florence will help you become more creative in your personal and professional life; the creativity training we provide uses the tools of creative writing, memoir, art, photography, storytelling, mapmaking, and guided visualization.
  • Participants come from many different countries and professional fields, including business, education, psychology, the sciences, and the arts.
  • Many people who have taken the Workshop say that it was a transformative experience, helping them to write their books, start new companies, complete long overdue projects, transition to rewarding retirements, and change the way they look at life.



Program Details

  • The Creativity Workshop in Florence meets for 5 days, 3 1/2 hours per day (from 9:00 AM to 12:30 PM). You will have the rest of the time to meander around this breathtaking city, home of Michelangelo, Leonardo da Vinci, and Botticelli.
  • Class will be held at Hotel Montebello Splendid, located in a peaceful residential area, just a few blocks from the Arno River and the Opera House, and a 15 minute walk to the Duomo (Florence's magnificent Gothic cathedral) and the famous Uffizi Gallery.


Why Florence?

Florence
  • Traveling outside one's own culture is known
    to be one of the best ways to stimulate creativity and achieve self-discovery. We have chosen Florence to be one of our worldwide locations on account of its one-of-a-kind inspirational offerings.
  • Renowned for its art and architecture, Florence is filled with sights that are sure to spark your imagination, whether you're admiring the works of Renaissance painters, strolling across the Ponte Vecchio, or soaking in the scene over a delicious meal or some refreshing gelato in one of the city's many piazzas.
  • While your experiences and surroundings in Florence will ignite your imagination, the creativity exercises we do in class will enhance the way you see this vibrant city.

What Will You Learn?

The Creativity Workshop is an experiential workshop of doing and experimenting. Our exercises and instructors’ talks focus on helping you:

  • Learn practical techniques to stimulate your imagination and innovative thinking.
  • Explore the process of creativity, rather than simply focusing on the product.
  • Discover how to find inspiration in the world around you.
  • Get over creative blocks and the fear of failure.

More on What You Will Learn
  • Work with many different mediums to develop your creativity in your chosen medium more deeply.
  • Use your memories to trigger your imagination.
  • Engage your curiosity every day and make it work for you.
  • Establish a 15 minute a day creativity practice to accomplish your goals after the Workshop ends.


Daily Schedule

Florence

Here is a sampling of just some of the exercises and techniques we will be working with in class. Participants tell us the time in workshop seems to fly by. The order and kinds of exercises and the instructors' talks may vary. Some exercises are done individually while others are collaborative.

Thursday, March 26, 2015: Arrival. Free day

  • Time for you to settle in and relax.

Friday, March 27: First day of workshop

  • Introduction to the hows and whys of The Creativity Workshop.
  • Relaxation: Exercises in relaxation techniques to help your imagination flow.
  • Guided Visualization: Calling forth the vocabulary of your imagination using the myth of the hero's journey as a framework.
  • Automatic Drawing: Finding your hidden imagery.
  • Show and Tell: Retrieving and sharing childhood memories to spark new ideas. This exercise will sharpen your storytelling skills.
  • Instructors' talk: How some famous writers, scientists, and artists found their inspiration, and how you can use some of their methods to find yours.

More on Daily Schedule


Saturday, March 28:

  • Relaxation.
  • Guided Visualization: Mapmaking as a way to find, chart, and communicate your creative process and projects.
  • Automatic Writing: How automatic writing (also known as “free writing”) can help you create in new and surprising ways. How you can use automatic writing to outrun your inner judge, get over creative blocks, and discover new ways of developing and editing written work. How alternating between writing and drawing can help you develop creative flexibility and mental dexterity.
  • The Interview: Listening to and experiencing a life outside your own. How listening is as important as doing in creative work.


Florence
Sunday, March 29:

  • Guided visualization: Letter writing as a way to express voice, character, and audience.
  • Miniature Theatre: Storytelling with found objects.
  • Automatic Writing: Writing in Groups. How writing and/or drawing with others can stimulate your imagination and expand your point of view.

  • Instructors' talks may include:
    • The importance of play in creative work
    • Valuing creative process over product
    • How to do ongoing creative work in short modules of time
    • How to use luck and coincidence to jump-start creative projects


Monday, March 30:

Florence
  • Guided Visualization: The Myth of the Other.
    Imagining yourself living a parallel life. What would you do that you aren't doing now?
  • Trips to the Past: Using a foreign environment to invoke memory and inspire transformation.
  • The Close-Up: Using photography and drawing to focus on details and change the way we see.
  • Instructors' talks may include:
    • Following your innate creativity and listening to its intuition
    • How to rekindle fearless imagination
    • The Power of the Magic phrase: “What If”


Tuesday, March 31:

  • Guided Visualization: The Legend of the Hand.
  • Automatic Drawing and Writing continues with a new twist.
  • Cafe exercise: Writing, drawing, photographing people you find in local cafes.
  • The Illuminated Manuscript: A collaborative exercise in combining mediums and perspectives.
  • Instructors' talk may include:
    • The Gift of the Amateur
    • Creativity is a Muscle: Use it or Lose it
    • Making your home and work environments inspiring
    • How to stay creative after The Creativity Workshop ends


Wednesday, April 1: Departure


Florence Packages Include Tuition, Hotel, Breakfast

  • Spouses/companions who would like to travel with their partners but do not want to attend the workshop may share a room for an additional fee.
  • Vacancies are limited and hotel rooms will be assigned on a first come, first served basis. We encourage early registration in order to obtain the level of accommodations you seek.

Options


Reserve your space now with $50
3 STAR HOTEL AND TUITION PACKAGE: $2,390
HOTEL ALBION
Arrival: March 26 - Departure: April 1, 2015

This package includes:

Tuition for The Creativity Workshop in Florence

6 Nights at Hotel Albion
in a Single Room with Private Bath

Air Conditioning

Breakfast


Register Now


Reserve your space now with $50
5 STAR HOTEL AND TUITION PACKAGE: $3,345

HOTEL MONTEBELLO SPLENDID
Arrival: March 26 - Departure: April 1 , 2015
The Creativity Workshop will take place at Hotel Montebello Splendid.

This package includes:

Tuition for The Creativity Workshop in Florence

6 Nights at Hotel Montebello Splendid
in a Single Room with Private Bath

Air Conditioning

Breakfast



Register Now


TUITION ONLY OPTION

You can register for The Creativity Workshop and make your own housing arrangements.
Contact us for pricing and details.

The Creativity Workshop will take place at Hotel Montebello Splendid.

Click Here for a map of the area and nearby hotels.

 

 

 

 


To reserve your place: we require a non-refundable $50 deposit.
To secure your place after December 20: you need to pay a deposit of $450.
After January 20: full payment is required.

Register Now

By registering you agree with our Terms and Conditions.


Special Offers

Save on packages for The Creativity Workshop with our Special Offers.

The following offers do not apply to our Workshops in New York and Singapore. Offers are not combinable.



  • $700 off for participants taking the workshop for the third or more times. (Offer does not apply to Workshops in New York and Singapore.)

  • $500 off for participants taking the workshop for the second time. (Offer does not apply to Workshops in New York and Singapore.)

  • $150 off each participant for groups of 4 people or more registering together. For larger groups Contact us for pricing. (Offer does not apply to Workshops in New York and Singapore.)

  • $100 off your registration if you bring a friend to other than New York or Singapore. (The $100 off will be credited to you after your friend pays for the full tuition.)

  • $100 off each participant for groups of 3 people registering together. (Offer does not apply to Workshops in New York and Singapore.)

  • $50 off each participant for groups of 2 people registering together. (Offer does not apply to Workshops in New York and Singapore.)

Register Now

By registering you agree with our Terms and Conditions.





"The Florence Creativity Workshop taught me the value of sharing my ideas and work with others. The observation exercises had me noticing all sorts of new things. In the past my rolls of film might have been filled with the typical pictures of the Duomo. The Workshop changed all that. Now I've captured on film, or in writing, or simply in my memory, images of the delicate turn of a leaf, the petals of a hydrangea on a terra cotta terrace, the contrast of a freshly fallen lemon on a bed of grass.”

Heidi Lang, Teacher of Gifted Students. Falls Church City Public Schools, Falls Church, VA


Upcoming Workshops

On-Site Training
for Business


On-Site Training
for Education


Subscribe to
our Newsletter



”The Workshop was an inspirational connection with body and soul. I am so grateful to have been a part of such an elegant, kind, soulful and intellectual group. The instructors gently moved us to see in a new way. I never would have experienced Florence so thoroughly, so awake without your gifts.”

Joanna Reed, Professor, Sussex County Community College, Newton, NJ

New Book by
Shelley Berc and
Alejandro Fogel
Jumstart your Creativity

Questions?
Call us: +1.212.203.3252
Email or go to our FAQ