The Creativity Workshop in Florence

March 14 - 18, 20179 AM to 12:30 PM each day

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Early registration: $100 off if you register by December 15, 2016.

Florence Packages Include Tuition, Hotel, Breakfast

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Program Overview

  • The Creativity Workshop in Florence, Tuscany will help you become more creative in your personal and professional life; the creativity training we provide uses the tools of creative writing, memoir, art, photography, storytelling, mapmaking, and guided visualization.
  • Participants come from many different countries and professional fields, including business, education, psychology, the sciences, and the arts.
  • Many people who have taken the Workshop say that it was a transformative experience, helping them to write their books, start new companies, complete long overdue projects, transition to rewarding retirements, and change the way they look at life.

Program Details

  • The Creativity Workshop in Florence meets for 5 days, 3 1/2 hours per day (from 9:00 AM to 12:30 PM). You will have the rest of the time to meander around this breathtaking city, home of Michelangelo, Leonardo da Vinci, and Botticelli.
  • Class will be held at Hotel Montebello Splendid, located in a peaceful residential area, just a few blocks from the Arno River and the Opera House, and a 15 minute walk to the Duomo (Florence’s magnificent Gothic cathedral) and the famous Uffizi Gallery.

Why Florence?


  • Traveling outside one’s own culture is known
    to be one of the best ways to stimulate creativity and achieve self-discovery. We have chosen Florence to be one of our worldwide locations on account of its one-of-a-kind inspirational offerings.
  • Renowned for its art and architecture, Florence is filled with sights that are sure to spark your imagination, whether you’re admiring the works of Renaissance painters, strolling across the Ponte Vecchio, or soaking in the scene over a delicious meal or take a day trip to the lush countryside of Tuscany.
  • While your experiences and surroundings in Florence will ignite your imagination, the creativity exercises we do in class will enhance the way you see this vibrant city.

What Will You Learn?

The Creativity Workshop is an experiential workshop of doing and experimenting. Our exercises and instructors’ talks focus on helping you:

  • Learn practical techniques to stimulate your imagination and innovative thinking.
  • Explore the process of creativity, rather than simply focusing on the product.
  • Discover how to find inspiration in the world around you.
  • Get over creative blocks and the fear of failure.

More on Daily Schedule

Daily Schedule


Here is a sampling of just some of the exercises and techniques we will be working with in class. Participants tell us the time in workshop seems to fly by. The order and kinds of exercises and the instructors’ talks may vary. Some exercises are done individually while others are collaborative.

Monday, March 13, 2017: Arrival. Free day

  • Time for you to settle in and relax.

Tuesday, March 14: First day of workshop

  • Introduction to the hows and whys of The Creativity Workshop.
  • Relaxation: Exercises in relaxation techniques to help your imagination flow.
  • Guided Visualization: Calling forth the vocabulary of your imagination using the myth of the hero’s journey as a framework.
  • Automatic Drawing: Finding your hidden imagery.
  • Show and Tell: Retrieving and sharing childhood memories to spark new ideas. This exercise will sharpen your storytelling skills.
  • Instructors’ talk: How some famous writers, scientists, and artists found their inspiration, and how you can use some of their methods to find yours.

More on Daily Schedule

Florence Packages Include Tuition, Hotel, Breakfast

See packages and pricing

Special Offers

Save on packages for The Creativity Workshop with our Special Offers.

Offers are not combinable.

    • $400 off for participants taking the workshop for the third or more times. (Offer does not apply to Workshops in New York, Dubai and Singapore.)
    • $300 off for participants taking the workshop for the second time. (Offer does not apply to Workshops in New York, Dubai and Singapore.)
    • $100 off for participants taking the workshop for the second or more times in New York, Singapore and Dubai.

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    “The Florence Creativity Workshop taught me the value of sharing my ideas and work with others. The observation exercises had me noticing all sorts of new things. In the past my rolls of film might have been filled with the typical pictures of the Duomo. The Workshop changed all that. Now I’ve captured on film, or in writing, or simply in my memory, images of the delicate turn of a leaf, the petals of a hydrangea on a terra cotta terrace, the contrast of a freshly fallen lemon on a bed of grass.”

    Heidi Lang, Teacher of Gifted Students. Falls Church City Public Schools, Falls Church, VA

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