Subscribe to Our Newsletter | Email | +1.212.203.3252
Shelley Berc and Alejandro Fogel's Creativity Workshop
  • Home
  • About Us
    • Who We Are
    • How We Think
    • Our Clients
    • Creativity Articles
    • Creative Course
    • Learning Vacation
    • Professional Development for:
    • Teachers
    • College Educators
    • Business People
    • Writers
    • Creative Artists
    • Performing Arts
    • On-Site Training
      • For Business
      • For Educators
      • Personal Mentoring
    • Subscribe to Our Free Newsletter
  • Take a Workshop
    • New York
    • Crete
    • Barcelona
    • Provence
    • Florence
    • Dubai
    • Prague
    • Dublin
    • Special Offers
    • CEUs
    • Calendar
    • FAQ
    • Daily Schedule
    • Accommodations
  • Testimonials
  • Pricing
  • Register
  • FAQ
  • Contact Us
Florence Florence Florence Florence
  • About Us
    • Who We Are
    • How We Think
    • Our Clients
    • Creativity Articles
    • Creative Course
    • Learning Vacation
    • Professional Development for:

    • Teachers
    • College Educators
    • Business People
    • Writers
    • Creative Artists
    • Performing Arts
  • Testimonials
    • All Testimonials
    • Arts Testimonials
    • Business Testimonials
    • Education Testimonials
    • Other Testimonials
  • Take a Workshop
    • New York
    • Crete
    • Barcelona
    • Provence
    • Florence
    • Dubai
    • Prague
    • Dublin
    • Special Offers
    • Pricing
    • Register
    • CEUs
    • Calendar
    • Daily Schedule
    • Accommodations
    • FAQ
  • On-Site Training
    • For Business
    • For Educators
    • Personal Mentoring
July 25 - 31, 2013 10 AM to 1:30 PM each day

The Creativity Workshop in Florence

Register Now


Florence

Program Overview

  • The Creativity Workshop in Florence will help you become more creative in your personal and professional life; the creativity training we provide uses the tools of creative writing, memoir, art, photography, storytelling, mapmaking, and guided visualization.
  • Participants come from many different countries and professional fields, including business, education, psychology, the sciences, and the arts.
  • Many people who have taken the Workshop say that it was a transformative experience, helping them to write their books, start new companies, complete long overdue projects, transition to rewarding retirements, and change the way they look at life.



Program Details

  • The Creativity Workshop in Florence meets for 5 days, 3 1/2 hours per day (from 10:00 AM to 1:30 PM). You will have the rest of the time to meander around this breathtaking city, home of Michelangelo, Leonardo da Vinci, and Botticelli.
  • Class will be held at Hotel Montebello Splendid, located in a peaceful residential area, just a few blocks from the Arno River and the Opera House, and a 15 minute walk to the Duomo (Florence's magnificent Gothic cathedral) and the famous Uffizi Gallery.


Why Florence?

Florence
  • Traveling outside one's own culture is known
    to be one of the best ways to stimulate creativity and achieve self-discovery. We have chosen Florence to be one of our worldwide locations on account of its one-of-a-kind inspirational offerings.
  • Renowned for its art and architecture, Florence is filled with sights that are sure to spark your imagination, whether you're admiring the works of Renaissance painters, strolling across the Ponte Vecchio, or soaking in the scene over a delicious meal or some refreshing gelato in one of the city's many piazzas.
  • While your experiences and surroundings in Florence will ignite your imagination, the creativity exercises we do in class will enhance the way you see this vibrant city.

What Will You Learn?

The Creativity Workshop is an experiential workshop of doing and experimenting. Our exercises and instructors’ talks focus on helping you:

  • Learn practical techniques to stimulate your imagination and innovative thinking.
  • Explore the process of creativity, rather than simply focusing on the product.
  • Discover how to find inspiration in the world around you.
  • Get over creative blocks and the fear of failure.

More on What You Will Learn
  • Work with many different mediums to develop your creativity in your chosen medium more deeply.
  • Use your memories to trigger your imagination.
  • Engage your curiosity every day and make it work for you.
  • Establish a 15 minute a day creativity practice to accomplish your goals after the Workshop ends.


Daily Schedule

Florence

Here is a sampling of just some of the exercises and techniques we will be working with in class. Participants tell us the time in workshop seems to fly by. The order and kinds of exercises and the instructors' talks may vary. Some exercises are done individually while others are collaborative.

Thursday, July 25, 2013: Arrival. Free day

  • Time for you to settle in and relax.

Friday, July 26: First day of workshop

  • Introduction to the hows and whys of The Creativity Workshop. Exercises in relaxation technique and guided visualization.
  • Relaxation: Exercises in relaxation techniques to help your imagination flow.
  • Guided Visualization: Calling forth the vocabulary of your imagination using the myth of the hero's journey as a framework.
  • Automatic Drawing: Finding your hidden imagery.
  • Show and Tell: Retrieving and sharing childhood memories to spark new ideas. This exercise will sharpen your storytelling skills.
  • Instructors' talk: How some famous writers, scientists, and artists found their inspiration, and how you can use some of their methods to find yours.
More on Daily Schedule


Saturday, July 27:

  • Relaxation.
  • Guided Visualization: Mapmaking as a way to find, chart, and communicate your creative process and projects.
  • Automatic Writing: How automatic writing (also known as “free writing”) can help you create in new and surprising ways. How you can use automatic writing to outrun your inner judge, get over creative blocks, and discover new ways of developing and editing written work. How alternating between writing and drawing can help you develop creative flexibility and mental dexterity.
  • The Interview: Listening to and experiencing a life outside your own. How listening is as important as doing in creative work.


Florence
Sunday, July 28:

  • Guided visualization: Letter writing as a way to express voice, character, and audience.
  • Miniature Theatre: Storytelling with found objects.
  • Automatic Writing: Writing in Groups. How writing and/or drawing with others can stimulate your imagination and expand your point of view.

  • Instructors' talks may include:
    • The importance of play in creative work
    • Valuing creative process over product
    • How to do ongoing creative work in short modules of time
    • How to use luck and coincidence to jump-start creative projects


Monday, July 29:

Florence
  • Guided Visualization: The Myth of the Other.
    Imagining yourself living a parallel life. What would you do that you aren't doing now?
  • Trips to the Past: Using a foreign environment to invoke memory and inspire transformation.
  • The Close-Up: Using photography and drawing to focus on details and change the way we see.
  • Instructors' talks may include:
    • Following your innate creativity and listening to its intuition
    • How to rekindle fearless imagination
    • The Power of the Magic phrase: “What If”


Tuesday, July 30:

  • Guided Visualization: The Legend of the Hand.
  • Automatic Drawing and Writing continues with a new twist.
  • Cafe exercise: Writing, drawing, photographing people you find in local cafes.
  • The Illuminated Manuscript: A collaborative exercise in combining mediums and perspectives.
  • Instructors' talk may include:
    • The Gift of the Amateur
    • Creativity is a Muscle: Use it or Lose it
    • Making your home and work environments inspiring
    • How to stay creative after The Creativity Workshop ends


Wednesday, July 31: Departure


Tuition and Accommodations Packages

We offer tuition and accommodations packages for most of our workshops.

PRIVATE ROOM (3 STARS): $2,195
This package includes tuition, 6 nights hotel (with A/C) and breakfast in a private room with private bath at Hotel Albion (3 stars).

PRIVATE ROOM (5 STARS): $3,165

(This package is for the nights of July 25, 26, 27, 28, 29, and 30. You will be departing on July 31.)

This package includes tuition, 6 nights hotel (with A/C) and breakfast in a private room with private bath at Hotel Montebello Splendid (5 stars).

We have special hotel prices for participants bringing a spouse, friend or family members. Contact us for pricing.

TUITION ONLY: You can register for The Creativity Workshop and make your own housing arrangements. Contact us for pricing.

The Creativity Workshop will take place at Hotel Montebello Splendid (5 stars).

NH Hotel Anglo American (4 stars) is another good hotel 1 block away from where the workshop takes place. You can also register for Tuition Only with us and then make your own reservations at the hotel. Please check their web site for prices as they fluctuate daily.

To reserve your place: full payment is required.

TUITION ONLY: You can register for The Creativity Workshop and make your own housing arrangements. Check with us for pricing.

Register Now

By registering you agree with our Terms and Conditions.


NOTES

1- We cannot guarantee the quality, cooling level, or functioning of the hotels' air conditioning. Air conditioning in Europe is seldom up to American standards of cool.
2- European hotel rooms tend to be smaller than American ones.


Promotions

  • $100 off each participant for groups of 3 or more people registering together. (Workshops in the United States excluded).
  • li>$50 off each participant for groups of 2 people registering together. (Workshops in the United States excluded).
  • $500 off for past participants taking the workshop for the third time or more.
  • $300 off for past participants taking the workshop for the second time.


Spouses/companions who would like to travel with their partners but do not want to attend the workshop may share a room for an additional fee.
Vacancies are limited and hotel rooms will be assigned on a first come, first served basis. We encourage early registration in order to obtain the level of accommodations you seek.


Register Now

By registering you agree with our Terms and Conditions.

Upcoming Workshops
  • New York
    • June 7 - 10
    • August 16 - 19
    • October 18 - 21
    • December 21 - 22 Intensive
  • Crete June 23 - 29
  • Barcelona July 4 - 10
  • Provence July 16 - 22
  • Florence July 25 - 31
  • Dubai December 4 - 7
  • 2014
  • Prague March 23 - 29
  • Dublin March 31 - April 6
On-Site Training
Personal Mentoring
Subscribe to Newsletter

It was wonderful to meet people from around the world and share our thoughts and feelings. Florence was a gorgeous site for the workshop, full of everything to fill the senses! Thank you for allowing me to participate in such a life long memory.”

Susan Hassler, Teacher, Morris Brandon Elementary, Atlanta, GA
Questions?
Call us: +1.212.203.3252
Email or go to our FAQ
  • About Us

    • Who We Are
    • How We Think
    • Our Clients
    • Creativity Articles
    • Creative Course
    • Learning Vacation
    • Subscribe to Our Free Newsletter
  • Take a Workshop

    • New York
    • Singapore
    • Istanbul
    • Prague
    • Dubai
    • Crete
    • Barcelona
    • Provence
    • Florence
    • Paris
    • New Delhi
    • Sydney
    • Bruges
    • London
    • Oaxaca
    • Dublin
  • On-Site Training

    • Businesses
    • Educators
    • Personal Mentoring

    Professional
    Development

    • Teachers
    • College Educators
    • Business People
    • Writers
    • Creative Artists
    • Performing Arts
  • Testimonials

    • All Testimonials
    • Arts
    • Business
    • Education
    • Other Professions
    •  
    • Special Offers
    • CEUs
    • Daily Schedule
    • Accommodations
    • FAQ
    • Links

    • Pricing
    • Calendar
    • Contact Us
    • Site Map

© Copyright 2013 The Creativity Workshop, LLC. All Rights Reserved. Privacy Policy